![]() Lego developed the new effort with Los Angeles-based tech company Tongal Inc., which operates a platform to connect creative talent with content companies and advertisers.Ĭrowdsourcing through Lego World Builder will allow the company to gradually develop new franchises, saidĬhief executive of Tongal. “If we love a world about ‘Alien Mermaid Princess,’ we could make content, toys, attractions at our parks, etc., based on that concept,” Mr. ![]() Lego World Builder is meant to source and develop franchises instead of individual toy sets. If an idea is approved, the company will build and release the toy, paying the creator a royalty fee of 1% of total net sales. Its Lego Ideas program allows people to submit ideas for new toys. This isn’t Lego’s first attempt at crowdsourcing. connects some of its users with publishing houses or media companies for books or adaptations, but Lego’s new platform opens a direct line to the company’s fans. If one searches for Ninjago on Wattpad, “there are hundreds and hundreds of pages of stories that people are writing,” Mr. Fetch Rewards Hires Facebook Retail Executive as Its First Customer Chief January 19, 2022.ADP Settlement Offers Framework for Future Digital-Accessibility Agreements January 20, 2022.More Changes Loom for Online Marketers January 25, 2022.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |